KOGA History

Koga's foundation year 1974
Koga's foundation year

Since 1974 people have had more time for leisure activities, because the working week got shorter. Koga, as a newly-founded cycle manufacturer, took immediate advantage of this trend. Andries Gaastra, former Sales Manager at Batavus, founded Koga B.V. when his father Gerrit sold the Batavus business. He joined the first two letters of his wife’s surname with the first two of his own to form the brand name Koga. 

 

Gaastra’s aim was to bring an exclusive range of lightweight bikes to market. He built the very first Koga at his own home in Oranjewoud, near Heerenveen. Gaastra quickly decided to specify components only from exclusive suppliers, so as to meet the highest quality expectations. Once Koga had become an importer of Shimano components, a network developed including other Japanese cycle manufacturers. Among them was Miyata, a company which at this time had already been producing cycle frames for 80 years. Until 2010 Koga frames were produced by Miyata, and the suffix Miyata was placed after the brand name Koga.

Sponsorship of "IJsboerke" race team 1977
Sponsorship of "IJsboerke" race team

Koga Miyata starts sponsoring the “IJsboerke” cycle racing team. The photo below dates back to 1980. All of the riders who were then members of the Ijsboerke-Koga-Miyata-Warncke Team rode Fullpro-L or Fullpro bikes with original specification.

 

Top left: Jos van de Poel, Ludo Delcroix, Marc Demeyer, Ronny Claes, Jos Jacobs, Guido van Sweevelt.

 

2nd row: Hans van Vliet, Walter Godefroot, Dirk Wayenberg, Pol Verschuere, Ludo Peeters, Rudi Pevenage, Gery Verlinden, Eric van den Wiele, Staf van Roosbroeck, Jos Janssens, Willy de Geest.

 

3rd row: Andre Dierickx, Ludwig Wijnands, Rudi Colman, Willy de Geest. Front: Uwe Bolten, Daniël Willems, Theo de Rooy.

Sponsorship of "Capri Sonne" pro team 1981
Sponsorship of "Capri Sonne" pro team

Left to right: Hans van Vliet, Gerrit van Gestel, Ludo Delcroix, Uwe Bolten, Theo de Rooij, Ludwig Wijnands, Peter Winnen, Rudi Pevenage, Daniël Willems, Eric van de Wiele, Ronny Claes, Guido van Sweevelt, Jos Jacobs, Willy de Geest, Pol Verschuere, Marc Demeyer, Walter Godevroot. 

Koga forced to rationalise sponsorship 1982
Koga forced to rationalise sponsorship

The luxury cycle sector was one of the first to be hit by the economic crisis. Koga Miyata suffered in the difficult business climate and was forced to largely withdraw from cycle team sponsorship. 

Sponsorship of Tulip pro team 1991
Sponsorship of Tulip pro team

Koga started sponsoring the Tulip professional team with Adri van der Poel as team captain. Van der Poel later became many times World Champion in cyclo-cross.

 

Top left: Rudy Patry, Tom Desmet, Roland Liboton, Adrie Kools, Joe Parkin, Stephan van Leeuwe, Kurt Onclin. Middle: Rudy Rogiers, Olaf Jentzsch, Johan Remels, Jacques van der Poel. Below: Peter Pieters, Adri van der Poel, Ronny van Holen, Allan Peiper, Luc Roosen, Filip van Vooren, Michel Zanoli.

 

Kneeling: Ludo Voeten (Team Manager), Colin Sturgess, Dietmar Hauer, Johnny Dauwe, Jim van de Laer. In the car: José de Cauwer (Sporting Director).

Koga becomes part of the Accell-Holding 1998
Koga becomes part of the Accell-Holding

Atag Holdings separated out the heating and cycling businesses, so that profits from each could be more accurately presented. Koga was thus transferred to a new holding company: “Accell”. It was a good move, because Atag posted heavy losses not a year later.

Olympics Athene: van Moorsel gold, Bos silver 2004
Olympics Athene: van Moorsel gold, Bos silver

Leontien Zijlaard van Moorsel took her fourth Olympic title (solo road time trial) four years after the Olympic Games in Sydney, as well as a Bronze medal (3 km solo track pursuit).

 

Theo Bos won Olympic Silver in the sprint. This was the first sprint medal for the Netherlands since 1936.

 

New Koga test centre 2007
New Koga test centre

Koga opens a new quality and testing centre, where with the help of more than 20 test machines components and frames can be tested.

 

“That we spend so much time, money and care on testing components and complete bikes has a lot to do with Koga’s idea of quality,” said Managing Director Wouter Jager. “We cannot and would not want to rely on suppliers to report on the quality of their products. We have to test for ourselves to be certain that what is delivered to us meets our standards.”

KOGA assemblers develop their own workstations 2009
KOGA assemblers develop their own workstations

The new workstations were developed by Koga’s assemblers themselves, and comply with the relevant workplace safety regulations. The objective was to make it more comfortable and easier to work. So now, the assemblers have all of the necessary materials clearly sorted and around them within reach, so there’s no more searching. Also new to the workstations is the lift: bikes no longer need to be lifted up manually. Anti-fatigue matting ensures improved walking comfort. Special daylight illumination projects a natural spectrum of light. This keeps the assemblers alert and they get tired more slowly.

New brand name: now just Koga 2010
New brand name: now just Koga

The brand name is shortened to Koga, because the frames are no longer made by Miyata. Short and snappy, just as it was when the brand was registered in 1974. 

40th Anniversary 2014
40th Anniversary

To celebrate the 40th anniversary of KOGA, a limited series of 40pcs. of lightweight road bikes will be built. Each bike will be assembled by a dedicated mechanic, using only premium components. The bike carries a special badge and is individually numbered to ensure exclusivity.

Launch of racing bikes 1976
Launch of racing bikes

Koga Miyata brings its first racing bikes to market. Koga is a pioneer in its collaboration with Shimano. 

 

Koga Road Racer

Launch of touring bikes 1980
Launch of touring bikes

Koga Miyata no longer built just racing bikes, but widened its range to include touring bikes.

 

RoadRunner

Peter Winnen wins stage over L'Alpe d'Huez 1981
Peter Winnen wins stage over L'Alpe d'Huez

Peter Winnen wins on a Koga Miyata in the Tour de France stage over L’Alpe d’Huez.

 

Anecdote – what led up to the 1981 victory:
The winning bike used by Peter Winnen was delivered to L’Alpe d’Huez by Team Capri Sonne only on the morning of the stage. This special, even lighter version of the team bike had in fact only been finalised the day before, and was transported overnight to the Alpe d’Huez stage start personally by Koga assembler Aart Boer. Some of the riders decided on the spot to use this new team bike, and among them was Peter Winnen.

Greg Herbold becomes Downhill World Champion 1990
Greg Herbold becomes Downhill World Champion

The Koga-sponsored American rider Greg Herbold became the first UCI Downhill Champion at the Championship in Durango, Colorado. Herbold rode the Koga Ridgerunner.

 


Style 2000 ‘Bike of the Year’:
An innovation on this bike was the chaincase, which enclosed all of the sprockets and derailleurs.

Koga Miyata taken over by Atag-Holding 1992
Koga Miyata taken over by Atag-Holding

Koga was sold to Atag Holdings, which until then had owned only a heating business. Gaastra left Koga, and Co Rijcken, who had been with the business since the start, took over the leadership. With the growth of the business Gaastra had become less involved in product development, the aspect in which he was most interested. Gaastra was retained by Koga as a consultant and continued to influence the designs. 

Leontien van Moorsel took home three gold medales 2000
Leontien van Moorsel took home three gold medales

Leontien Zijlaard-van Moorsel took three Gold medals at the Olympic Games in Sydney (track pursuit, road solo time-trial and road race) and a Silver medal (track points race). Van Moorsel also rode to a new world record in the 3 km solo pursuit.

 

Sponsorship of the Farmfrites professional race team in the Tour de France and the Olympic Games:

Koga Signature created 2006
Koga Signature created

Whether it’s a trekking, touring or sports bike, with Koga Signature everyone can assemble their own personal Koga bike, anywhere and at anytime. The Cycle Configurator on the website enables you to develop your dream bike step by step. Finally, the bike will be built for you completely by hand. You can also set your own name onto the frame – a signed bicycle made to measure.

Marianne Vos takes Olympic gold 2008
Marianne Vos takes Olympic gold

Marianne Vos wins Olympic Gold in the points race at the Olympic Games in Beijing. Specially for the 2008 Olympic Games Koga developed the unique Kimera track frame for Bos, Vos and the other riders of the Netherlands core squad.

Tour de France 2009
Tour de France

Koga returns to the Tour de France with the Skil-Shimano Team: Thierry Hupond, Cyril Lemoine, Jonathan Hivert, Simon Geschke, Fumiyuki Beppu, Piet Rooijakkers, Albert Timmer, Koen de Kort and Kenny van Hummel. Iwan Spekenbrik is Team Manager, and the Team Captains are Rudie Kemna and Merijn Zeeman. 

Teun Mulder wins bronze at the Olympic Games 2012
Teun Mulder wins bronze at the Olympic Games

Teun Mulder wins a bronze medal in the Keirin race at the Olympic Games in London.

Koga's foundation year 1974
Koga's foundation year

Since 1974 people have had more time for leisure activities, because the working week got shorter. Koga, as a newly-founded cycle manufacturer, took immediate advantage of this trend. Andries Gaastra, former Sales Manager at Batavus, founded Koga B.V. when his father Gerrit sold the Batavus business. He joined the first two letters of his wife’s surname with the first two of his own to form the brand name Koga. 

 

Gaastra’s aim was to bring an exclusive range of lightweight bikes to market. He built the very first Koga at his own home in Oranjewoud, near Heerenveen. Gaastra quickly decided to specify components only from exclusive suppliers, so as to meet the highest quality expectations. Once Koga had become an importer of Shimano components, a network developed including other Japanese cycle manufacturers. Among them was Miyata, a company which at this time had already been producing cycle frames for 80 years. Until 2010 Koga frames were produced by Miyata, and the suffix Miyata was placed after the brand name Koga.

Launch of racing bikes 1976
Launch of racing bikes

Koga Miyata brings its first racing bikes to market. Koga is a pioneer in its collaboration with Shimano. 

 

Koga Road Racer

Sponsorship of "IJsboerke" race team 1977
Sponsorship of "IJsboerke" race team

Koga Miyata starts sponsoring the “IJsboerke” cycle racing team. The photo below dates back to 1980. All of the riders who were then members of the Ijsboerke-Koga-Miyata-Warncke Team rode Fullpro-L or Fullpro bikes with original specification.

 

Top left: Jos van de Poel, Ludo Delcroix, Marc Demeyer, Ronny Claes, Jos Jacobs, Guido van Sweevelt.

 

2nd row: Hans van Vliet, Walter Godefroot, Dirk Wayenberg, Pol Verschuere, Ludo Peeters, Rudi Pevenage, Gery Verlinden, Eric van den Wiele, Staf van Roosbroeck, Jos Janssens, Willy de Geest.

 

3rd row: Andre Dierickx, Ludwig Wijnands, Rudi Colman, Willy de Geest. Front: Uwe Bolten, Daniël Willems, Theo de Rooy.

Launch of touring bikes 1980
Launch of touring bikes

Koga Miyata no longer built just racing bikes, but widened its range to include touring bikes.

 

RoadRunner

Sponsorship of "Capri Sonne" pro team 1981
Sponsorship of "Capri Sonne" pro team

Left to right: Hans van Vliet, Gerrit van Gestel, Ludo Delcroix, Uwe Bolten, Theo de Rooij, Ludwig Wijnands, Peter Winnen, Rudi Pevenage, Daniël Willems, Eric van de Wiele, Ronny Claes, Guido van Sweevelt, Jos Jacobs, Willy de Geest, Pol Verschuere, Marc Demeyer, Walter Godevroot. 

Peter Winnen wins stage over L'Alpe d'Huez 1981
Peter Winnen wins stage over L'Alpe d'Huez

Peter Winnen wins on a Koga Miyata in the Tour de France stage over L’Alpe d’Huez.

 

Anecdote – what led up to the 1981 victory:
The winning bike used by Peter Winnen was delivered to L’Alpe d’Huez by Team Capri Sonne only on the morning of the stage. This special, even lighter version of the team bike had in fact only been finalised the day before, and was transported overnight to the Alpe d’Huez stage start personally by Koga assembler Aart Boer. Some of the riders decided on the spot to use this new team bike, and among them was Peter Winnen.

Koga forced to rationalise sponsorship 1982
Koga forced to rationalise sponsorship

The luxury cycle sector was one of the first to be hit by the economic crisis. Koga Miyata suffered in the difficult business climate and was forced to largely withdraw from cycle team sponsorship. 

Greg Herbold becomes Downhill World Champion 1990
Greg Herbold becomes Downhill World Champion

The Koga-sponsored American rider Greg Herbold became the first UCI Downhill Champion at the Championship in Durango, Colorado. Herbold rode the Koga Ridgerunner.

 


Style 2000 ‘Bike of the Year’:
An innovation on this bike was the chaincase, which enclosed all of the sprockets and derailleurs.

Sponsorship of Tulip pro team 1991
Sponsorship of Tulip pro team

Koga started sponsoring the Tulip professional team with Adri van der Poel as team captain. Van der Poel later became many times World Champion in cyclo-cross.

 

Top left: Rudy Patry, Tom Desmet, Roland Liboton, Adrie Kools, Joe Parkin, Stephan van Leeuwe, Kurt Onclin. Middle: Rudy Rogiers, Olaf Jentzsch, Johan Remels, Jacques van der Poel. Below: Peter Pieters, Adri van der Poel, Ronny van Holen, Allan Peiper, Luc Roosen, Filip van Vooren, Michel Zanoli.

 

Kneeling: Ludo Voeten (Team Manager), Colin Sturgess, Dietmar Hauer, Johnny Dauwe, Jim van de Laer. In the car: José de Cauwer (Sporting Director).

Koga Miyata taken over by Atag-Holding 1992
Koga Miyata taken over by Atag-Holding

Koga was sold to Atag Holdings, which until then had owned only a heating business. Gaastra left Koga, and Co Rijcken, who had been with the business since the start, took over the leadership. With the growth of the business Gaastra had become less involved in product development, the aspect in which he was most interested. Gaastra was retained by Koga as a consultant and continued to influence the designs. 

Koga becomes part of the Accell-Holding 1998
Koga becomes part of the Accell-Holding

Atag Holdings separated out the heating and cycling businesses, so that profits from each could be more accurately presented. Koga was thus transferred to a new holding company: “Accell”. It was a good move, because Atag posted heavy losses not a year later.

Leontien van Moorsel took home three gold medales 2000
Leontien van Moorsel took home three gold medales

Leontien Zijlaard-van Moorsel took three Gold medals at the Olympic Games in Sydney (track pursuit, road solo time-trial and road race) and a Silver medal (track points race). Van Moorsel also rode to a new world record in the 3 km solo pursuit.

 

Sponsorship of the Farmfrites professional race team in the Tour de France and the Olympic Games:

Olympics Athene: van Moorsel gold, Bos silver 2004
Olympics Athene: van Moorsel gold, Bos silver

Leontien Zijlaard van Moorsel took her fourth Olympic title (solo road time trial) four years after the Olympic Games in Sydney, as well as a Bronze medal (3 km solo track pursuit).

 

Theo Bos won Olympic Silver in the sprint. This was the first sprint medal for the Netherlands since 1936.

 

Koga Signature created 2006
Koga Signature created

Whether it’s a trekking, touring or sports bike, with Koga Signature everyone can assemble their own personal Koga bike, anywhere and at anytime. The Cycle Configurator on the website enables you to develop your dream bike step by step. Finally, the bike will be built for you completely by hand. You can also set your own name onto the frame – a signed bicycle made to measure.

New Koga test centre 2007
New Koga test centre

Koga opens a new quality and testing centre, where with the help of more than 20 test machines components and frames can be tested.

 

“That we spend so much time, money and care on testing components and complete bikes has a lot to do with Koga’s idea of quality,” said Managing Director Wouter Jager. “We cannot and would not want to rely on suppliers to report on the quality of their products. We have to test for ourselves to be certain that what is delivered to us meets our standards.”

Marianne Vos takes Olympic gold 2008
Marianne Vos takes Olympic gold

Marianne Vos wins Olympic Gold in the points race at the Olympic Games in Beijing. Specially for the 2008 Olympic Games Koga developed the unique Kimera track frame for Bos, Vos and the other riders of the Netherlands core squad.

KOGA assemblers develop their own workstations 2009
KOGA assemblers develop their own workstations

The new workstations were developed by Koga’s assemblers themselves, and comply with the relevant workplace safety regulations. The objective was to make it more comfortable and easier to work. So now, the assemblers have all of the necessary materials clearly sorted and around them within reach, so there’s no more searching. Also new to the workstations is the lift: bikes no longer need to be lifted up manually. Anti-fatigue matting ensures improved walking comfort. Special daylight illumination projects a natural spectrum of light. This keeps the assemblers alert and they get tired more slowly.

Tour de France 2009
Tour de France

Koga returns to the Tour de France with the Skil-Shimano Team: Thierry Hupond, Cyril Lemoine, Jonathan Hivert, Simon Geschke, Fumiyuki Beppu, Piet Rooijakkers, Albert Timmer, Koen de Kort and Kenny van Hummel. Iwan Spekenbrik is Team Manager, and the Team Captains are Rudie Kemna and Merijn Zeeman. 

New brand name: now just Koga 2010
New brand name: now just Koga

The brand name is shortened to Koga, because the frames are no longer made by Miyata. Short and snappy, just as it was when the brand was registered in 1974. 

Teun Mulder wins bronze at the Olympic Games 2012
Teun Mulder wins bronze at the Olympic Games

Teun Mulder wins a bronze medal in the Keirin race at the Olympic Games in London.

40th Anniversary 2014
40th Anniversary

To celebrate the 40th anniversary of KOGA, a limited series of 40pcs. of lightweight road bikes will be built. Each bike will be assembled by a dedicated mechanic, using only premium components. The bike carries a special badge and is individually numbered to ensure exclusivity.

Follow us
Love your bike
KOGA is part of the Accell Group, an international stock-exchange listed conglomerate of leading cycle manufacturers.
Bike comparer
Open Close